(305) 628-2424, (866) 438-2964
  • Folding Arm Awnings  Folding Canopies

    Folding Arm Awnings & Folding Canopies

    Folding arm canopies and awnings for homes can reduce your cooling costs while protecting your outdoor furniture from harmful UV rays.

  • Retractable Pergola Covers  Awnings

    Retractable Pergola Covers & Awnings

    Retractable pergola covers are best for residents in areas prone to heavy rain and high wind while also adding beauty and interest to your outdoor space.

  • Retractable Drop Arm Awnings

    Retractable Drop Arm Awnings

    Retractable home drop arm awnings provide shelter for windows and doors. They are available in a multitude of color options to complement your personal style.

  • Retractable Patio Screens and Vertical Drop Awnings

    Retractable Patio Screens and Vertical Drop Awnings

    Retractable screens fit nicely in the spaces of gazebos and pergolas to provide your backyard with some extra privacy. Vertical screens can also be installed over windows.

  • Retractable Window Awnings

    Retractable Window Awnings

    Retractable canopies add a little interest to the exterior of your home. They’re a great option if you want to add some UV protection to windows and doors.

  • Retractable Free Standing Awnings and Canopies

    Retractable Free Standing Awnings and Canopies

    Provide shelter to your patio or deck with retractable free standing awnings and canopies. They are easy to install and the louver roof option can handle snow load.

  • Retractable Lateral Arm Awnings

    Retractable Lateral Arm Awnings

    Retractable lateral arm awnings are commonly used for commercial decks and patios to provide protection from UV rays and light rain. They are installed to the wall, fascia, beam, roof, or an eave/soffit/overhang.

  • Retractable Pergola Roof Covers

    Retractable Pergola Roof Covers 

    Retractable pergola roof covers can be free-standing or installed on a building, patio or deck. These durable structures can handle heavy rain, high wind and are chosen for both practical and decorative purposes.

  • Retractable Side Arm | Drop Arm Awnings

    Retractable Side Arm | Drop Arm Awnings

    Retractable side arm / drop arm commercial awnings protect windows and doors from the sun, rain, and other weather conditions. They are easily customizable with a large variety of fabric options.

  • Power Retractable Screens

    Power Retractable Screens

    Retractable vertical drop screens are flexible window awnings that can be retracted and rolled up into a cassette box. For privacy, you can install them inside or outside a rectangular or square opening, such as on the sides of pergolas and gazebos.

  • Retractable Canopies for Commercial Buildings

    Retractable Canopies for Commercial Buildings

    Retractable canopies protect areas from sun, UV rays, light rain, and light wind. They are available in a variety of colors for coordinating with your business’s color scheme or logo.

Need help with installing your retractable awning, pergola, canopy, shade sail or screen? We've got you covered!

Find out more

Perfect Color For Your Commercial Awning: How To Choose It | RetractableAwnings.com

Backto all posts

Commercial awnings are an investment to advertise and attract patrons to your business. The color is the first thing people see and should be selected with care. In this post, we’ll discuss:


  • The Goal of a Custom Color for a Commercial Awning

  • Choosing a Perfect Color

  • Add a Logo to Your Commercial Awning


Additionally, we’ll touch upon different styles of awnings that may suit different purposes.


This post will help business owners and managers who are considering new awnings for their site. It will assist in choosing awning colors that will provide the best return on their investment.


Commercial awnings provide a large canvas on which to tell others about your business. They may display a name or logo, shelter those entering your establishment or sampling your wares, or just offer shade to the passer-by and the inside of your shop. The color of your awning may blend with the aesthetics of the building or surroundings, or it may shout out to all who see it that your business is here!


They are an addition to your business that requires thought as to the style, purpose, and color that will best represent you to potential customers. Awnings can be fixed on metal frames above windows or doorways or retractable to shade your storefront or a patio, or inside over a display. They offer a variety of design options that will attract customers to your business.

The Goal of a Custom Color for a Commercial Awning

Choosing commercial awning fabric colors is an important business decision. The color can be associated with the business or be a functional, yet attractive, addition to the building. You may wish to have a dome-shaped retractable awning over just your doorway to let clients know where you are located.


To protect customers, you may choose to have a canopy covered walkway to your doorway. If you have a large storefront window, a larger canopy on a frame or a retractable awning may convey to the passerby your location. Different awning styles suit different purposes.


The color you select may be part of your branding, or it may become associated with your business and location.


If you select awning colors that blend into the color of your building, it won’t attract attention. However, if you pick one that screams poor taste, you may scare away potential customers. Choosing awning colors that attract attention but don’t offend is part of designing the look of your establishment. Solid colors make a bold statement, while stripes present a more relaxed tone. Your commercial awning color selection requires more than a little thought.


Awnings are available in vinyl, acrylic, and natural fibers like cotton, hemp, and linen. Solution dyed acrylic awning fabric colors are mixed into the thread before it is made, while the others have it added afterward.


Vinyl is waterproof, and the other options must be waterproofed. However, the waterproof fabric doesn’t breathe and shed heat like more porous material. When you choose awning colors, the fabric is an important part of the decision. To protect from heavy rain, it must be waterproof, to provide shade and relief from the sun, UV rays and heat, it doesn’t need to be.

Choosing a Perfect Color

Choosing the perfect awning fabric colors may seem like a daunting task. There are hundreds of colors available; however, not all are suitable commercial awning colors.


Color conveys different meanings to different people, and we associate colors with different activities or products.


Color may be calming or create excitement. We know solid colors make a bold statement while stripes convey a fun, relaxed, or party message. Color can identify or become associated with your brand, so understanding the psychology of color is important.


  • Red is the color of energy, action, and power. It attracts attention and is used by many businesses. Pink is associated with love and nurturing, and may be more attractive to females, so is used for spas and businesses catering to women. Orange is an optimistic color and conveys warmth, energy, happiness, fun, and power. It is reminiscent of youth and is attractive to children. Yellow or gold represents wealth, hope, happiness, and wisdom. It may go better on academic-oriented business.

  • Blue is a calm, cool, clean color. It has depth and conveys trust, honesty, and wisdom. It is a reliable and responsible color and is often used by financial institutions or lawyers. Purple is a regal color and denotes wealth, extravagance, dignity, luxury, and service. The use of purple will signify premium service and luxury to customers. Brown is the color of earth and nature; it conveys stability, security, relaxation, and protection. It signifies common sense, nature, agriculture, and strength. It is a good color for security and agricultural businesses.

  • Black has an intrinsic elegance and is a good contrast against many building colors. It is a secretive, mysterious, and controlling color. Black reminds us of protection, strength, formality, authority, and death. Although often associated with rebellious teens and law enforcement, it is used by exclusive establishments and funerary businesses.

  • Green represents growth, nature, renewal, harmony, money, health, and comfort. It is often used by restaurants, health and wellness clinics, fitness gyms, and even financial services. Selecting the right awning canvas colors will identify and enhance your business and attract more customers into your establishment.

Add a Logo to Your Commercial Awning

Canvas awning colors attract the attention of potential customers and provide a background upon which to advertise your business. Adding your establishments’ name or corporate logo makes you easier to find and identify. It brands the location as yours and is an excellent marketing technique. It will advertise your business 24-7 to all who pass.


The style of graphics used in your logo or name on the awning also conveys confidence and security. It is a statement. The color of the awning, coupled with that of the text, expands your branding options and tells more about your business. Whether fixed on a frame or retractable, an awning with a valance offers added space to advertise your business.


A logo or name can add style and purpose to the solid color awning. It will enhance the curb appeal and advertise your business to those passing by. It is a great way to increase your visibility and associate color and symbolism with your brand. A logo on your awning will add a touch of class to your establishment, and make a small storefront seem more significant. Paid for once, it will advertise around the clock.


Commercial Awning Color Magic


What Message a Color Conveys

Type of Business


Energy, action, power, determination, and passion.



Nurturing, love, romance, hope, and understanding.

Female Oriented


Optimism, warmth, energy, happiness, fun, and power.


Yellow or


Wealth, hope, happiness, and wisdom.

Academic or Knowledge


Calm, cool, trust, honesty, reliability, responsibility, and wisdom.


& Legal


Wealth, extravagance, dignity, luxury and service

Premium Service or Luxury


Stability, security, relaxation, protection, common sense, nature, agriculture, and strength.

Security &



Secretive, mysterious, protection, strength, formality, authority, and death.

Policing, Clubs,

& Funerary


Growth, renewal, harmony, money, health, and comfort.

Food & Beverage, Health, Fitness, and Financial


Commercial awning canvas colors convey a variety of messages and impressions to customers. They are an attractive addition to your business that will increase awareness with potential clients, and advertise your location to all around. An awning can protect and shade your clientele, invite others to browse, and even cool your establishment on a hot, sunny day and/or protection from rain. All you have to do is select the color that best represents your business and brand. For more information on the subject you can always contact our representative via online chat or by filling in the contact form on our website!

eric scop

Eric M. Scop

Eric M. Scop is considered a RETRACTABLE awning industry expert hired by architects, landscape architects, exterior/interior designers, contractors and builders worldwide on a consulting basis

Related Posts

Get Expert info