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From rooftop bar hotspots to trendy Sunday brunch scenes, outdoor living spaces have steadily grown beyond residential properties and have officially made their way into commercial property territory. Throughout almost every industry, business competition has gotten fiercer and fiercer over the last several years. This competition can be attributed partly to the rise of social media (and the inescapable transparency that comes with that) and partly with a growing population demanding near-perfect customer experiences each and every time.
Commercial businesses must fight through this competitive landscape with differentiators that not only set them apart, but leave their customer base thirsty for more. And, maybe more importantly, leave them with no choice but to share their phenomenal experiences online for the world to see. But creating a stellar outdoor space in a commercial property goes beyond keeping up with the Joneses…it means shifting focus to profitability. The truth is that commercial outdoor spaces, when built and operated correctly, mean more customers, higher quality engagement, and much bigger profits.
We would argue that the first step in securing a successful outdoor living space for a commercial property would be settling on the right commercial awning. Why? The ability to increase outdoor space revenue hinges entirely on maximizing the use of that space and there is simply no better way to do so than with an incredible commercial retractable awning.
An organization’s ability to maximize revenue and increase profit at the most straightforward, simple level means creating an opportunity to do more business. Whether you own or operate a hotel, restaurant, retail store, or bar, adding a commercial retractable awning has the potential to directly impact your company’s bottom line. How so? From expanding the property space to adding enhanced branding and from increasing customer capacity during bad weather to improving the property’s overall aesthetic, the right awning will transform a space in more ways than one.
While the list is expansive, we’ve narrowed down the 5 key benefits of a commercial awning for your business:
Increase Revenue: it’s no secret that more customers equals more money. Research has pointed to the fact that investing in a commercial property’s outdoor space could increase gross profits by 65 percent. A covered patio area in a restaurant or store holds more people and therefore opens the door for bigger profits
Weather Protection: inclement weather can really put a damper on a customer’s experience. However, the ability to safeguard them from a rainstorm, extremely hot day or even hail and snow protection will not only improve their moods and thus overall feelings about the business, but will enable them to spend more time (and money) in your location.
Branding & Visibility: previous customers will begin to take note of a well-branded establishment and a great commercial patio awning serves as the perfect platform to showcase your brand’s logo and colors. Additionally, a prominent commercial awning will increase your company’s visibility, thus attracting new customers to your location.
Create a Social Scene: a commercial awning allows for patrons to enjoy themselves freely in the outdoors and will absolutely catch passerby foot traffic attention. A busy restaurant, bar, hotel, or store with a fun, upbeat customer base will draw a crowd. This crowd will naturally spark curiosity and encourage first-time visitors to join in.
Ambiance & Customer Experience: as stated previously, social media has truly changed the way the general population behaves. A unique outdoor ambiance will create a buzz around town, likely attracting social media influencers who quickly become revenue boosters. A hip covered rooftop bar or a trendy Sunday brunch patio will garner photos, and then “likes”, and eventually more and more paying customers.
Transforming a commercial property’s outdoor space is something that can breathe new life into the business as a whole. As such, an investment in a commercial retractable awning is really an investment in improving the company’s bottom line.
Savvy business owners are constantly looking for new and innovative ways to set themselves apart from their competition. Are you a business owner looking to take advantage of the outdoor living space trend on your own commercial property? Could your store, hotel, restaurant, or bar use a major patio area upgrade? Looks no further than a beautiful commercial retractable awning!
Contact our commercial retractable awning experts in the USA or Canada toll-free at 866-438-2964 or outside the USA or Canada at (305) 628-2424 or use the live help chat tool for help in selecting a commercial retractable awning that will increase your company’s profitability!