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  • Folding Arm Awnings  Folding Canopies

    Folding Arm Awnings & Folding Canopies

    Folding arm canopies and awnings for homes can reduce your cooling costs while protecting your outdoor furniture from harmful UV rays.

  • Retractable Pergola Covers  Awnings

    Retractable Pergola Covers & Awnings

    Retractable pergola covers are best for residents in areas prone to heavy rain and high wind while also adding beauty and interest to your outdoor space.

  • Retractable Drop Arm Awnings

    Retractable Drop Arm Awnings

    Retractable home drop arm awnings provide shelter for windows and doors. They are available in a multitude of color options to complement your personal style.

  • Retractable Patio Screens and Vertical Drop Awnings

    Retractable Patio Screens and Vertical Drop Awnings

    Retractable screens fit nicely in the spaces of gazebos and pergolas to provide your backyard with some extra privacy. Vertical screens can also be installed over windows.

  • Retractable Window Awnings

    Retractable Window Awnings

    Retractable canopies add a little interest to the exterior of your home. They’re a great option if you want to add some UV protection to windows and doors.

  • Retractable Free Standing Awnings and Canopies

    Retractable Free Standing Awnings and Canopies

    Provide shelter to your patio or deck with retractable free standing awnings and canopies. They are easy to install and the louver roof option can handle snow load.

  • Retractable Lateral Arm Awnings

    Retractable Lateral Arm Awnings

    Retractable lateral arm awnings are commonly used for commercial decks and patios to provide protection from UV rays and light rain. They are installed to the wall, fascia, beam, roof, or an eave/soffit/overhang.

  • Retractable Pergola Roof Covers

    Retractable Pergola Roof Covers 

    Retractable pergola roof covers can be free-standing or installed on a building, patio or deck. These durable structures can handle heavy rain, high wind and are chosen for both practical and decorative purposes.

  • Retractable Side Arm | Drop Arm Awnings

    Retractable Side Arm | Drop Arm Awnings

    Retractable side arm / drop arm commercial awnings protect windows and doors from the sun, rain, and other weather conditions. They are easily customizable with a large variety of fabric options.

  • Power Retractable Screens

    Power Retractable Screens

    Retractable vertical drop screens are flexible window awnings that can be retracted and rolled up into a cassette box. For privacy, you can install them inside or outside a rectangular or square opening, such as on the sides of pergolas and gazebos.

  • Retractable Canopies for Commercial Buildings

    Retractable Canopies for Commercial Buildings

    Retractable canopies protect areas from sun, UV rays, light rain, and light wind. They are available in a variety of colors for coordinating with your business’s color scheme or logo.

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The Ultimate Guide to Brick-And-Mortar Store Branding | RetractableAwnings.com

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It’s no secret that brick-and-mortar stores are continually struggling to compete with consumers’ online preferences. Between Amazon and every other store going digital, consumers today are more often than not doing their research and then making their purchases online. As a brick-and-mortar store, this presents a serious problem and threat to the company’s profitability. Business owners across the globe are struggling to figure out their next move. So, what’s the solution to combating the online threat? It’s all about branding.

Companies with major online presence are able to easily brand themselves. Utilizing the countless outlets available online today, these businesses are turning to things like their websites, their social media presence, and even their email signatures to promote their brand. In doing so, they are able to effortlessly promote a strategic and cohesive brand image.

If online stores are branding this easily, how can brick-and-mortar establishments keep up? Today we will review some of the most advantageous ways to get your brick-and-mortar store branded with the best of them. Check it out…

Giving Your Store a Brand Identity

While the new age of shopping may have gone digital in a lot of ways, one thing it has also brought about is the value of relationships. Consumers today are making purchase decisions from an emotional place, seeking a true relationship with the brand that they intend to spend money with. As such, it is critical for all businesses, not just online stores, to align their brand in such a way that resonates with their target audience on a personal level.

Establishing a brand identity will set your company apart from the competition. Take a look at the ultimate guide to brick-and-mortar store branding:

  1. Get your staff onboard. Train your store’s employees to embody the brand in the way that they dress, conduct themselves, and even in the words they choose to communicate with.

  2. Don’t be afraid of digital. Your Google listing, your website, and your social media outlets must all be branded and consistent.

  3. Ensure that the products that you are selling embody your brand promise.

  4. Purchase a commercial awning. It is critical that your customers recognize your brand before they step foot in the store. Incorporate things like your company’s logo, graphics, and phone number to ensure that you are taking advantage of foot traffic in the area. Branding things like a storefront awning, commercial awning, or a retractable roof pergola is the perfect way to take customized branding to the next level.

  5. Incorporate technology into your store with things like interactive product displays and live feeds of relevant online activity.

  6. Create social media-worthy opportunities. Encourage your customers to post their moments on social media by promoting a hashtag, offering incentives for checking-in, or even adding a photo area in the store.

  7. Offer deals only available in-store. This will encourage foot traffic and reward customers for coming to the physical store.

  8. Make their experience more personal. Making the effort to walk into a brick-and-mortar store should undoubtedly come with the bonus of a personal shopping experience that simply cannot be achieved during an online purchase.

While the digital world is certainly here for the long haul, that doesn’t mean that brick-and-mortar stores have to become a thing of the past. Taking strategic steps to incorporate your brand identity into your store will be worth every effort in the end.

Achieve Optimal Branding with a Commercial Awning

Are you struggling to meet sales goals in your brick-and-mortar store? Could your brand use a boost? Installing a commercial awning is an excellent way to brand your store strategically and effectively compete with your online opponents! Contact our commercial awning experts in the USA or Canada toll free at 866-438-2964 or outside the USA or Canada at (305) 628-2424 or use the live help chat tool for help in selecting a commercial awning that is perfect for you or your client!

eric scop

Eric M. Scop

Eric M. Scop is considered a RETRACTABLE awning industry expert hired by architects, landscape architects, exterior/interior designers, contractors and builders worldwide on a consulting basis

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