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It’s no secret that brick-and-mortar stores are continually struggling to compete with consumers’ online preferences. Between Amazon and every other store going digital, consumers today are more often than not doing their research and then making their purchases online. As a brick-and-mortar store, this presents a serious problem and threat to the company’s profitability. Business owners across the globe are struggling to figure out their next move. So, what’s the solution to combating the online threat? It’s all about branding.
Companies with major online presence are able to easily brand themselves. Utilizing the countless outlets available online today, these businesses are turning to things like their websites, their social media presence, and even their email signatures to promote their brand. In doing so, they are able to effortlessly promote a strategic and cohesive brand image.
If online stores are branding this easily, how can brick-and-mortar establishments keep up? Today we will review some of the most advantageous ways to get your brick-and-mortar store branded with the best of them. Check it out…
While the new age of shopping may have gone digital in a lot of ways, one thing it has also brought about is the value of relationships. Consumers today are making purchase decisions from an emotional place, seeking a true relationship with the brand that they intend to spend money with. As such, it is critical for all businesses, not just online stores, to align their brand in such a way that resonates with their target audience on a personal level.
Establishing a brand identity will set your company apart from the competition. Take a look at the ultimate guide to brick-and-mortar store branding:
Get your staff onboard. Train your store’s employees to embody the brand in the way that they dress, conduct themselves, and even in the words they choose to communicate with.
Don’t be afraid of digital. Your Google listing, your website, and your social media outlets must all be branded and consistent.
Ensure that the products that you are selling embody your brand promise.
Purchase a commercial awning. It is critical that your customers recognize your brand before they step foot in the store. Incorporate things like your company’s logo, graphics, and phone number to ensure that you are taking advantage of foot traffic in the area. Branding things like a storefront awning, commercial awning, or a retractable roof pergola is the perfect way to take customized branding to the next level.
Incorporate technology into your store with things like interactive product displays and live feeds of relevant online activity.
Create social media-worthy opportunities. Encourage your customers to post their moments on social media by promoting a hashtag, offering incentives for checking-in, or even adding a photo area in the store.
Offer deals only available in-store. This will encourage foot traffic and reward customers for coming to the physical store.
Make their experience more personal. Making the effort to walk into a brick-and-mortar store should undoubtedly come with the bonus of a personal shopping experience that simply cannot be achieved during an online purchase.
While the digital world is certainly here for the long haul, that doesn’t mean that brick-and-mortar stores have to become a thing of the past. Taking strategic steps to incorporate your brand identity into your store will be worth every effort in the end.
Are you struggling to meet sales goals in your brick-and-mortar store? Could your brand use a boost? Installing a commercial awning is an excellent way to brand your store strategically and effectively compete with your online opponents! Contact our commercial awning experts in the USA or Canada toll free at 866-438-2964 or outside the USA or Canada at (305) 628-2424 or use the live help chat tool for help in selecting a commercial awning that is perfect for you or your client!