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August 2019What is a Pergola With a Roof
July 2019Retractable Window Awnings | RetractableAwnings.com Backyard Awning Systems for Home | RetractableAwnings.com
June 2019Retractable Awnings on Food Trucks (Ice Cream Truck) | RetractableAwnings.com Awnings or umbrellas - What's better for home
May 2019How Energy Efficient Window Awnings Can Reduce Solar Heat Perfect Color For Your Commercial Awning: How To Choose It | RetractableAwnings.com
April 2019How To Care For A Fabric Awning: How To Care For Them And Keep Them Good | RetractableAwnings.com Front Door Awning: Benefits Of Using Front Door Awning | RetractableAwnings.com
March 2019How To Protect Your Awnings Patio Covers & Sun Shading - Patio Awning Sun Covers | RetractableAwnings.com
February 2019Canopy Sails - Outdoor Canopy Sunshade Designs | RetractableAwnings.com Pergola Cover Ideas You'll Fall in Love With | RetractableAwnings.com
January 20195 Factors to Consider When Choosing Hotel Awnings for Your Business | RetractableAwnings.com 5 Factors to Consider When Choosing Restaurant Awnings for Your Business | RetractableAwnings.com
December 201810 Things to Consider Before Buying a Retractable Awning or Retractable Pergola The Ultimate Guide to Brick-And-Mortar Store Branding
November 20187 Tips for Getting Your Patio Winter Ready RetractableAwnings.com Nominated for a U.S. Search Award
September 2018Must Read Tips for Throwing an Outdoor Fall Party 9 Covered Patio Ideas to Wow Your Houseguests
August 20185 Key Benefits of a Commercial Awning for Your Business Increase a Home’s Value: Create an Outdoor Room
July 2018A Complete Review of Framed Pergola Material Options Creative Tips to Extend Your Summer Season
April 2018Mix It Up This Summer with These Staycation Ideas Upgrade Your Outdoor Bar with These Brilliant Techniques
March 201812 Creative Ways to Expand Your Outdoor Living Space Effective Sun Safety Tips for You and Your Family
February 2018Outdoor Spring Cleaning Checklist to Impress Your Guests Get Ready…Two New Awning Products are On the Way!
January 2018RetractableAwnings.com to Attend R+T 2018 in Stuttgart, Germany Build the Ultimate Outdoor Living Space
November 201710 Innovative Tech Tricks for Your Home How To Use Door Awnings for Major Business Wins
October 2017Sunbrella® Fabric for Your Retractable Awning Innovate to Give Your Windows the Royal Treatment
September 20179 Creative Ways Interior Designers Impress Their Clients Designing the Deck of Your Dreams
July 201710 Ways to Protect Your Family from the Summer Sun How to Maximize Your Outdoor Residential Space
June 20175 Ways To Keep A Home Cool During Summer Without Using A/C How To Prepare Your Patio for Hurricane Season
May 2017How To Make Your Commercial Storefront Comfortable & Branded 7 Patio Cover Ideas For Your Backyard
April 201711 Steps to Picking the Perfect Retractable Awning for Your Home Energy Saving Tips to Shrink Your Utility Bill
March 2017Retractable vs. Fixed Awnings: Which Is Better? New Website, New Logo, New Products and Special Offer Top 10 Reasons to Buy a Retractable Awning for Your Business
February 2017The Value of Quality Retractable Awning Fabrics How We Stack Up Against the Competition
December 2016Just Ask Us! We Install Worldwide, Protecting You from Any Season! New! Amsterdam Retractable Patio and Deck Pergola Cover System
BOTH SPECIAL OFFERS expire, Friday, July 10, 2020 - Excludes the Perugia & Ancona models. Not valid with any other offer
It’s no secret that brick-and-mortar stores are continually struggling to compete with consumers’ online preferences. Between Amazon and every other store going digital, consumers today are more often than not doing their research and then making their purchases online. As a brick-and-mortar store, this presents a serious problem and threat to the company’s profitability. Business owners across the globe are struggling to figure out their next move. So, what’s the solution to combating the online threat? It’s all about branding.
Companies with major online presence are able to easily brand themselves. Utilizing the countless outlets available online today, these businesses are turning to things like their websites, their social media presence, and even their email signatures to promote their brand. In doing so, they are able to effortlessly promote a strategic and cohesive brand image.
If online stores are branding this easily, how can brick-and-mortar establishments keep up? Today we will review some of the most advantageous ways to get your brick-and-mortar store branded with the best of them. Check it out…
While the new age of shopping may have gone digital in a lot of ways, one thing it has also brought about is the value of relationships. Consumers today are making purchase decisions from an emotional place, seeking a true relationship with the brand that they intend to spend money with. As such, it is critical for all businesses, not just online stores, to align their brand in such a way that resonates with their target audience on a personal level.
Establishing a brand identity will set your company apart from the competition. Take a look at the ultimate guide to brick-and-mortar store branding:
Get your staff onboard. Train your store’s employees to embody the brand in the way that they dress, conduct themselves, and even in the words they choose to communicate with.
Don’t be afraid of digital. Your Google listing, your website, and your social media outlets must all be branded and consistent.
Ensure that the products that you are selling embody your brand promise.
Purchase a commercial awning. It is critical that your customers recognize your brand before they step foot in the store. Incorporate things like your company’s logo, graphics, and phone number to ensure that you are taking advantage of foot traffic in the area. Branding things like a storefront awning, commercial awning, or a retractable roof pergola is the perfect way to take customized branding to the next level.
Incorporate technology into your store with things like interactive product displays and live feeds of relevant online activity.
Create social media-worthy opportunities. Encourage your customers to post their moments on social media by promoting a hashtag, offering incentives for checking-in, or even adding a photo area in the store.
Offer deals only available in-store. This will encourage foot traffic and reward customers for coming to the physical store.
Make their experience more personal. Making the effort to walk into a brick-and-mortar store should undoubtedly come with the bonus of a personal shopping experience that simply cannot be achieved during an online purchase.
While the digital world is certainly here for the long haul, that doesn’t mean that brick-and-mortar stores have to become a thing of the past. Taking strategic steps to incorporate your brand identity into your store will be worth every effort in the end.
Are you struggling to meet sales goals in your brick-and-mortar store? Could your brand use a boost? Installing a commercial awning is an excellent way to brand your store strategically and effectively compete with your online opponents! Contact our commercial awning experts in the USA or Canada toll free at 866-438-2964 or outside the USA or Canada at (305) 628-2424 or use the live help chat tool for help in selecting a commercial awning that is perfect for you or your client!
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